programmatic buying options for advertisers entering AI chat placements
Conversational ads demand new auction mechanics purpose-built for dialogue, not search or display.
Renata Solberg
Section
Advertiser Strategy
9 stories in Advertiser Strategy.
DSP and SSP platforms built for AI and LLM advertising inventory
AI chatbots need new auction mechanics, not retrofitted ad tech.
Renata Solberg
Creative Copywriting Constraints for AI-Native Ad Placements
Relevance and creative precision replace budget as the winning currency in AI assistant ads.
Renata Solberg
AI Advertising Playbook for E-Commerce Brands
Context hints matter more than budgets when conversational AI reads the entire conversation arc.
Marcus Delacroix-Webb
Audience Segmentation Strategies for Conversational AI Ad Campaigns
Unlock qualified buyers by reading the conversation, not the user profile.
Marcus Delacroix-Webb
AI Channel Attribution Models for Multi-Touch Campaigns
AI channels create touchpoints standard attribution models can't track or measure.
Marcus Delacroix-Webb
AI Advertising Budget Allocation for Performance Marketers
AI surfaces now demand separate budget strategies based on conversational intent, not keywords.
Renata Solberg
Keyword-to-Prompt Translation for Search Advertisers Entering AI Channels
Search advertisers must learn to target conversations instead of keywords in AI channels.
Kwame Asante-Boadi
Demand Capture vs Demand Generation in AI Advertising Channels
AI conversations are replacing search queries as the primary site of buyer intent.
Renata Solberg