Agentic Advertising Infrastructure and What It Requires From Ad Tech Stacks
Agentic systems demand infrastructure legacy ad stacks cannot provide.
Marcus Delacroix-Webb
Section
AI Search
6 stories in AI Search.
Emerging Ad Standards for AI Search and Answer Interfaces
Regulators, platforms, and advertisers scramble to define AI ad disclosure standards.
Kwame Asante-Boadi
Media Mix Modeling for Campaigns Spanning Search, Social, and AI Channels
Third-party cookie collapse is forcing brands to rethink campaign measurement.
Renata Solberg
Comparing Intent Quality Between AI Search Users and Google Search Users
AI search users arrive further along in their buying journey than Google searchers.
Marcus Delacroix-Webb
Zero-Click AI Answers and Their Impact on Paid Search ROI
AI Overviews are slashing paid search click-through rates in half while driving up costs.
Renata Solberg
How AI Search Engines Are Replacing Traditional SERP Ad Inventory
AI Overviews are siphoning high-intent search queries away from paid ads.
Priya Venkatesan