How AI Search Engines Are Replacing Traditional SERP Ad Inventory
Advertisers are losing high-intent queries to AI interfaces before ads can reach them.
Lena Rossi
Section
3 stories in AI Search.
Advertisers are losing high-intent queries to AI interfaces before ads can reach them.
AI answer engines are becoming a $25.9 billion ad market by 2029.
Most advertisers haven't rewired their playbooks for how AI search actually works.