Agentic Advertising Infrastructure and What It Requires From Ad Tech Stacks
Agentic systems demand infrastructure legacy ad stacks cannot provide.
Marcus Delacroix-Webb
Contributing Editor
Marcus Delacroix-Webb
Marcus Delacroix-Webb is a former policy analyst who advised digital media trade groups on content moderation and advertising standards for over a decade. At AI Ads he leads coverage of brand safety, responsible deployment, and the regulatory questions surrounding AI-generated ad experiences.
12 stories
Ad Disclosure and Labeling Requirements for Sponsored AI Chat Content
Conversational AI ads need disclosure rules built for real-time context, not keywords or profiles.
Marcus Delacroix-Webb
Best Monetization Platforms for AI App Publishers in 2025
AI apps need monetization built for their actual economics, not borrowed from web or mobile.
Marcus Delacroix-Webb
Prompt Injection Risks for Advertisers in AI Chat Channels
Prompt injection attacks can now manipulate ads inside AI chats with no detection.
Marcus Delacroix-Webb
Brand Safety Risks in LLM-Generated Ad Placement Environments
Generative AI ads lack the fixed context that traditional brand safety controls depend on.
Marcus Delacroix-Webb
Comparing Intent Quality Between AI Search Users and Google Search Users
AI search users arrive further along in their buying journey than Google searchers.
Marcus Delacroix-Webb
Prompt-Level Purchase Intent Signals and What They Reveal
Conversations reveal budget, timeline, and rejected options that search keywords never could.
Marcus Delacroix-Webb
Viewability and Attention Standards for AI Chat Ad Formats
Attention, not viewability, matters for measuring ads in AI chat.
Marcus Delacroix-Webb
Measuring Incremental Lift from Conversational AI Ad Placements
Standard lift measurement breaks when ads run inside AI chatbots.
Marcus Delacroix-Webb
AI Advertising Playbook for E-Commerce Brands
Context hints matter more than budgets when conversational AI reads the entire conversation arc.
Marcus Delacroix-Webb
Audience Segmentation Strategies for Conversational AI Ad Campaigns
Reach qualified buyers earlier by reading what they actually ask, not who they are.
Marcus Delacroix-Webb
AI Channel Attribution Models for Multi-Touch Campaigns
AI channels create touchpoints standard attribution models can't track or measure.
Marcus Delacroix-Webb