Why Native SSP Architecture Beats Retrofitted Display Infrastructure for AI App Publishers
Conversational ads need intent signals, not page URLs and ad slots.
Kwame Asante-Boadi
Senior Reporter
Kwame Asante-Boadi
Kwame Asante-Boadi began his career covering search marketing for a trade newsletter in 2006 and has tracked the evolution from keyword auctions to conversational query interfaces ever since. He reports on how intent signals are changing inside AI search environments and what that means for attribution.
7 stories
Emerging Ad Standards for AI Search and Answer Interfaces
Regulators, platforms, and advertisers scramble to define AI ad disclosure standards.
Kwame Asante-Boadi
Consumer Behavior Insights Derived From AI Chat Prompt Patterns
AI chat prompts reveal consumer decision-making in ways search keywords never could.
Kwame Asante-Boadi
First-Party Data Activation Inside Conversational AI Ad Campaigns
Brands must rethink first-party data for AI ad campaigns.
Kwame Asante-Boadi
Keyword-to-Prompt Translation for Search Advertisers Entering AI Channels
Search advertisers must learn to target conversations instead of keywords in AI channels.
Kwame Asante-Boadi
Paid Placement Opportunities in AI-Powered Answer Engines
Answer engines are inventing new ad formats that sit beside AI responses instead of inside them.
Kwame Asante-Boadi
Intent Signal Decay in Multi-Turn AI Conversations
Conversational AI reveals purchase intent that search and ads can't detect.
Kwame Asante-Boadi